Story No. 1 - A SUSTAINABLE IDEA

Slow fashion

At this time of year the shops are filling up with new collections. Clothes with a high trend factor but a short lifetime. And sadly this has started to happen in hunting and outdoor clothing too. Colours, patterns and cuts are being changed ever faster.

Ironically, sustainability has also become highly fashionable.

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Dog Keeper Vest — worn 10 years

Of course we’re happy about that. The world needs less disposable stuff. But at Woodline we also look at sustainability in a slightly different way. When the fashion industry talks about “Slow Fashion” as an alternative to the fast, season-based model, we take that very seriously.

Because sustainability is about so much more than fashion. For us, it’s a complete approach. Something that permeates everything we do. And that’s how it’s been since we started in 1988.

Our clothes are made to last as long as possible. Not just because our customers demand durable garments, but because it should be possible to use them year after year. In this way we can reduce consumption, and in the long run our environmental impact from a resource perspective too.

Because sustainability is about so much more than fashion. For us, it’s a complete approach

Some people would probably call it common sense. Quality products lasts longer and you avoid having to buy new things as often. Sustainability needn’t be more complicated than that.

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Walker Pants — worn 15 years

But it’s easy to forget simple principles when you’re constantly offered new models, variants and alternatives. Even here, we think differently.

Every new product is carefully designed and selected to fit into our range.

Because if, against all probability, you succeed in wearing out your favourite garment from us, you won’t have any problems finding it again. In other words, we don’t replace the entire collection just because it’s a new season. Or even a new year.

Instead we try to supplement our existing range, fill gaps and make it more complete. And every new product is carefully designed and selected to fit into our range.

We believe in sustainability. We make Slow Fashion a reality. Not because it’s trendy, but because it’s the only way to manufacture clothes that both last and remain in demand over time.

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